WinStar World Casino - Mobile App & Email Marketing

Mobile App

You don’t have to be at WinStar World Casino and Resort, the world’s largest casino, to know what’s going on. You can find out on your phone. Using the Mobile Eyes® platform, we developed a native mobile app that provides a digital experience based on the same functionalities found on their website, plus more. Find information on stellar entertainment events, special offers, dining locations, contests and casino games, as well as golfing and hotel promotions. Need to make reservations or reserve a tee-time? No worries. You can even verify your latest Player’s Club status. It’s all on the app.

Email Campaigns

WinStar World Casino and Resort asked for our help to create a more comprehensive email program that would provide attractive and track-able emails for entertainment events, hotel and casino operations.

Together with WinStar, we created several custom templates that coincided perfectly with other marketing efforts for consistent brand messaging. We validated the database of email addresses that allowed us to create segmented subsets based on opt-in status, facility utilizations and venue interests. Today, WinStar has a reliable email marketing campaign with full analytical capabilities which has boosted open and click-through rates, helping to produce consistently profitable ROI figures.

Screwtop Media develops Mobile Apps and Email Programs for WinStar World Casino and Resort